Hawa

Building a Premium Brand at Scale

Hawa is one of Saudi Arabia's fastest-growing direct-to-consumer brands, offering premium everyday essentials and undergarments designed with quality, comfort, and simplicity in mind. Since launching in 2025, the brand has focused on building a premium identity while scaling efficiently in an increasingly competitive e-commerce market.

As the business expanded, Hawa sought to accelerate customer acquisition while maintaining strong marketing efficiency. Snapchat became a key part of that strategy, helping the brand reach highly engaged, mobile-first shoppers across Saudi Arabia.

Scaling Performance Through Continuous Optimization

Hawa launched Snapchat as a paid media channel in October 2025, combining Dynamic Product Ads (DPA) with a disciplined testing and optimization framework to drive sustainable growth.

Working closely with Snapchat, the team refined audience targeting, optimized budget allocation, and introduced advanced catalog campaigns to deliver more relevant products based on shopper behavior. Continuous benchmark reviews, creative testing, and performance optimization enabled Hawa to improve campaign efficiency while confidently increasing investment throughout the customer journey.

The flexibility of Snapchat's creative ecosystem—from static and video ads to user-generated content and Dynamic Product Ads—allowed Hawa to continuously test new approaches, identify top-performing creatives, and scale what worked.

Turning Optimization into Sustainable Growth

By combining Dynamic Product Ads with ongoing optimization and strategic guidance, Hawa transformed Snapchat into one of its largest and most scalable paid acquisition channels.

The partnership delivered:

• 600%+ growth in Snapchat investment within five months

• More than 3X growth in quarterly spend

• Snapchat became one of Hawa's largest paid media channels by investment and conversions

• Consistent month-over-month growth in both spend and conversions through continuous optimization

Today, Snapchat serves as a core pillar of Hawa's growth strategy, helping the brand efficiently reach new customers while supporting continued expansion across product categories and audience segments.