Helzberg
To capture shopper demand during one of the year’s biggest gifting moments, Helzberg partnered with Wpromote to test Dynamic Product Ads. By delivering more relevant, product-focused creative to consumers in real time, the brand drove stronger efficiency, increased conversions, and generated significant revenue growth during the Valentine’s Day shopping season.
“Our goal was to create a more personalized shopping experience during one of our most important seasonal moments. By connecting consumers with products aligned to their interests, we were able to drive stronger engagement and more efficient performance, reinforcing the value of personalized creatives throughout the customer journey.”
-Jacob Bourret, Digital Media Manager, Helzberg
Delivering more relevant shopping experiences at scale
For more than a century, Helzberg has helped customers celebrate life’s most meaningful moments with fine jewelry, engagement rings, and timeless gifts. Heading into Valentine’s Day, the brand sought to improve lower-funnel performance on Snapchat and connect shoppers with products that matched their interests and purchase intent.
To achieve this, Helzberg partnered with Wpromote to implement Snapchat Dynamic Product Ads. Powered by the brand’s product catalog, the campaign automatically served relevant products to shoppers based on real-time signals and user behavior, creating a more personalized shopping experience throughout the path to purchase.
Driving stronger efficiency and revenue
The Valentine’s Day campaign demonstrated the impact of pairing personalized product recommendations with Snapchat’s highly engaged audience.
The results showed a clear advantage for Dynamic Product Ads during the Valentine's Day period according to Google Analytics (GA) data:
161% stronger GA ROAS than the account average.
35% more efficient Cost Per Session than the account average.
46.67% more transactions and 210% more revenue than the other three campaigns combined in GA—despite only accounting for about 29% of the account's total spend.
Snapchat drove a 148.21% higher AOV compared to META during the same period
Turning personalization into performance
By leveraging Dynamic Product Ads, Helzberg was able to deliver more relevant product experiences at scale while driving stronger business outcomes during a key retail moment. The results highlight how personalized, catalog-driven creative can help retailers maximize efficiency, capture high-intent demand, and drive measurable growth on Snapchat.
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