Mobily

Making Full-Funnel More Efficient

Major telecommunications provider Mobily wanted to make its mid-funnel investment more efficient and effective. So, it built a full-funnel approach on Snapchat, supported by continuous performance optimisations.

A Diverse Approach

Mobily’s approach combined Constant Audience Refinement, utilising smart solutions and on-the-go creative optimisation based on the content driving the strongest response. 

Mobily diversified its creative mix with animated assets and key visuals. It leveraged multiple formats, including Collection Ads, to showcase products in a more engaging way. Then, it built a connected full-funnel journey, from discovery to conversion.

This full-funnel approach and continuous optimisation drove a 48% quarter-over-quarter lift in mid-funnel CTR – outperforming the Saudi Arabia benchmark by 44% ¹.

Optimising on Snapchat

By refining audiences, utilising multi-surface placements, optimising creatives based on real-time performance signals to Snap’s best practices, Mobily made its mid-funnel investment more efficient. It was more effective, too – the brand connected awareness activity to consideration, then to conversion.