Cetaphil Saudi Arabia
From exploring products through AR to finding relevant recommendations, Cetaphil Saudi Arabia teamed up with Snapchat to turn skincare curiosity into purchase with AR Lenses and Dynamic Product Ads.
Close collaboration between Snapchat and Cetaphil KSA connected immersive discovery with personalized shopping, delivering 16.6x ROAS.
A New Routine for Reaching Saudi Shoppers
Cetaphil is part of Galderma, the world’s leading pure-play dermatology company, bringing dermatology expertise to its purpose of “Advancing dermatology for every skin story.
In Saudi Arabia, Cetaphil set out to bridge the gap between digital engagement and e-commerce sales by using its Snapchat presence as a discovery and engagement channel, seamlessly directing consumers to one of their key retail partners to complete their purchase.
To bring this strategy to life, Cetaphil KSA collaborated closely with Snapchat, combining immersive augmented reality experiences with personalized product advertising. Through close alignment on strategy, creative execution and performance optimization, both teams developed a connected full-funnel experience that was designed to strengthen product discovery, increase consumer engagement, and drive measurable conversion and sales growth.
Cetaphil Journey: From Lens to Basket
Cetaphil KSA combined Snapchat AR Lenses with Dynamic Product Ads (DPA) to create an integrated shopping experience across the customer journey.
The AR Lens encouraged consumers to actively engage with Cetaphil assortment through an immersive experience, increasing product discovery and consideration. As users moved further down the funnel, Dynamic Product Ads automatically showcased relevant products based on user behavior, helping convert high-intent shoppers with personalized product recommendations.
Together, these solutions enabled Cetaphil KSA to build awareness, strengthen engagement, and efficiently drive online conversions through a connected full-funnel strategy.
For Cetaphil Saudi Arabia , this campaign was a great opportunity to connect with Saudi consumers in a way that felt more relevant and engaging, especially with younger audiences. Snapchat helped us bring the brand closer to them by combining immersive AR Lens experiences with performance-driven conversion campaigns, creating a more interactive skincare journey while helping us build a stronger connection with the next generation of Cetaphil consumers.
Jessica Ghaleb, Brand Activation Manager - Cetaphil, Galderma Saudi Arabia
Strong Engagement. Stronger Results.
By combining immersive brand experiences with personalized product advertising, Cetaphil KSA achieved strong acquisition efficiency while generating significant returns on advertising spend.
The campaign delivered:
16.6 Return on Ad Spend (ROAS)
$4.36 Cost Per Acquisition (CPA)
$72 in attributed purchase value per acquisition (APV).
Strong engagement through an immersive AR experience
Personalized product recommendations powered by Dynamic Product Ads
The results show how immersive brand experiences, lower-funnel personalization and close platform collaboration can work together to drive measurable business outcomes. The campaign also provides Cetaphil, part of Galderma, with a scalable model for future ecommerce activity in Saudi Arabia.
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