Emaar Hospitality Group
This AR Lens activation transformed the hotel experience into an immersive digital journey, allowing guests to explore and engage through interactive, visually captivating storytelling ways of asking their opinion.
Emaar Hospitality Group is a prominent organization within the Travel & Tourism sector, specializing in hotels and resorts across the MENA region, including flagship properties such as Address Hotels + Resorts and Vida Hotels and Resorts. Within a highly competitive hospitality landscape, organizations are increasingly utilizing digital experiences to capture consumer attention. Immersive and interactive formats have become key tools in transforming how potential guests discover and connect with hospitality offerings.
Emaar Hospitality Group leveraged Snapchat’s AR Lens as the centerpiece of its campaign for Address Hotels + Resorts and Vida Hotels and Resorts, transitioning from traditional advertising toward an interactive digital journey, and allowing users to engage with hotel environments through the platform's camera interface.
AR Lenses let Snapchatters interact with brands in real time through the camera, turning ads into hands-on, engaging experiences. The format drives longer playtime, stronger engagement, and better recall by inviting participation instead of passive viewing. Snapchat’s camera-first nature and advanced AR make Lenses feel natural, intuitive, and fun.
Emaar Hospitality Group’s activation allowed users to explore and engage with these properties through interactive, visually captivating storytelling, while also incorporating a mechanism to gather user opinions. This approach encouraged deeper interaction and extended time spent within the experience, and resulted in performance metrics that exceeded industry benchmarks within the hospitality sector:
Cost Efficiency: The campaign achieved a 49% lower CPM compared to standard benchmarks.
Engagement Time: Average camera playtime was 207% higher than industry standards.
Video Performance: The campaign recorded a 41% higher video view rate.
Click-Through Rate (CTR): Engagement, measured by CTR, was 28% higher than industry benchmarks.
Snapchat’s AR Lens enabled Emaar Hospitality Group to elevate Address Hotels + Resorts and Vida Hotels and Resorts through immersive storytelling that deepens engagement and enhances marketing efficiency.
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