Tropical Smoothie Cafe x
Horizon Media
Tropical Smoothie Cafe and Horizon Media used Promoted Places on the Snap Map to spotlight the Watermelon Mojito smoothie, create a playful summer experience, and drive both online sales and in-store visits.
“Consumers aren’t always starting with a destination in mind. Sometimes they’re just exploring what’s around them or looking for something to do. Snap Map creates an opportunity for someone to discover a place and actually decide to visit it in the same moment.”
- Maya Steeves, VP, Media, Partnerships & Field Marketing, Tropical Smoothie Café
Goal
Tropical Smoothie Cafe is a fast-casual restaurant brand known for fresh, made-to-order smoothies, wraps, sandwiches, flatbreads, and bowls that bring a taste of the tropics to everyday eating.
For the brand, each limited-time offer is a chance to connect with guests through playful, seasonal products that feel right for the moment. With the launch of Watermelon Mojito, Tropical Smoothie Cafe wanted to capitalize on one of its strongest seasonal windows by turning a craveable summer product into a reason to visit.
Working with Horizon Media, Tropical Smoothie Cafe saw Promoted Places on the Snap Map as a unique way to make the launch stand out in a location-based environment. As warmer weather brought people out and about, the brand wanted to reach Snapchatters while they were exploring nearby places and inspire them to visit a Tropical Smoothie Cafe near them.
Solution
Promoted Places gave the brand a distinctive presence on a map-based social surface and a bespoke creative canvas for the Watermelon Mojito launch. The activation featured playful summer visuals, with fresh fruit and mint leaves falling across the experience to bring the seasonal smoothie to life in a way that felt colorful, refreshing, and timely.
To help maximize efficient reach, the campaign used broad A18-54 targeting. This approach gave Tropical Smoothie Cafe the opportunity to show the limited-time offer to a wide set of Snapchatters as they explored Snap Map and considered where to go next.
From there, the experience created a natural path from discovery to action. Snapchatters could encounter the Watermelon Mojito on Snap Map, find a nearby Tropical Smoothie Cafe location, and act on the craving in the moment.
Results
The activation reached Snapchatters efficiently with a $1.36 CPM. 2 It also delivered a 5.69x ROAS 2 and a 45.2% incremental visitation lift. 1
For Tropical Smoothie Cafe, Promoted Places helped turn Watermelon Mojito awareness into store visits. By pairing playful, product-led creative with a location-based path to action, the brand gave Snapchatters a compelling reason to engage with the limited-time offer and visit a store near them.
“Promoted Places put Tropical Smoothie Cafe on the MAP! It helped our Watermelon Mojito Smoothie make a splash with customers and turned it into a seasonal standout. This is definitely an arrow we're keeping in our quiver.”
Kendall Futch, Associate Director of Paid Social, Horizon Media
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