Snapchatters scanned RBC's logo to unlock a colourful Pride celebration.

RBC is a global financial institution whose vision is to be among the most inclusive and successful companies, putting diversity into action to help employees, clients, and communities thrive. Diversity and Inclusion is more than just a value, it’s one of their strengths and during this year’s Pride celebration, they wanted to showcase their support and speak up for inclusion for everyone. 

RBC partnered with Snapchat to turn their logo into an opportunity for Snapchatters to celebrate Pride and share their support. The AR experience leveraged Snapchat’s Scan technology in the Camera, so that when Snapchatters scanned the RBC logo they were immediately met with an exciting surprise.

This AR experience was part of RBC’s organic experience on Snapchat, and it helped Snapchatters unlock a colourful Pride celebration every time they scanned any RBC logo.