Pringles turned up the heat. Sales sizzled.

Pringles® unique stackable shape and delicious flavours have made it one of the most-loved snacks in the world. To target the growing demand for spicy food, Pringles launched Sizzl’N, the first full range of spicy flavours from the brand. With varying levels of heat intensity, the new flavours include their medium flavour Kickin’ Sour Cream, spicy flavour Spicy BBQ, and extra-spicy flavour Cheese & Chili.

Pringles came to Snapchat to turn the playfulness their brand is known for into an engaging, shareable experience. Using a special AR Lens, Snapchatters used their phones to navigate the Sizzl’N hot lava on their floors to reach a pack of Pringles. And they could share all of this with friends on Snapchat. Pringles created three different floor patterns and supported the AR experience and sharing through Snap Ads.

Playtime was set alight, Snapchatters couldn’t wait to share the fun, and the Sizzl’N heat played a key role in driving sales uplift for Pringles’ Q1 2021.¹