Ounass shared their most-loved Eid looks and saw 3x the love in return.

Ounass is a leading ecommerce platform in the Middle East that specializes in luxury fashion and is home to over 300 luxury brands across fashion, lifestyle, and homeware. ¹ Ounass wanted to encourage their customers across the Kingdom of Saudi Arabia to explore their beauty and fine jewelry categories for the upcoming gifting period of Eid al-Fitr.

To help celebrate this cultural moment, Ounass shared an AR Try-On Lens with a selection of women’s fine jewelry and a men’s Gucci hat alongside a message wishing their customers and friends an Eid Mubarak. To maintain their share of voice on Snapchat during this high-conversion period, they ran a multi-product strategy that included this AR Lens and Story Ads, Snap Ads, Collection Ads, and Dynamic Ads.

The AR Try-On Lens alone drove 3x ROI for Ounass. ² Ounass has fully leaned in and adopted an always-on AR strategy as it has shown to build both brand resonance and ROI at scale across their target markets, especially during key cultural moments.