Business

Ounass shared their most-loved Eid looks and saw 3x the love in return.

The Story
Ounass is a leading ecommerce platform in the Middle East that specializes in luxury fashion and is home to over 300 luxury brands across fashion, lifestyle, and homeware.1 Ounass wanted to encourage their customers across the Kingdom of Saudi Arabia to explore their beauty and fine jewelry categories for the upcoming gifting period of Eid al-Fitr.
The Solution
To help celebrate this cultural moment, Ounass shared an AR Try-On Lens with a selection of women’s fine jewelry and a men’s Gucci hat alongside a message wishing their customers and friends an Eid Mubarak. To maintain their share of voice on Snapchat during this high-conversion period, they ran a multi-product strategy that included this AR Lens and Story Ads, Snap Ads, Collection Ads, and Dynamic Ads.
The Result
The AR Try-On Lens alone drove 3x ROI for Ounass.2 Ounass has fully leaned in and adopted an always-on AR strategy as it has shown to build both brand resonance and ROI at scale across their target markets, especially during key cultural moments.
Real business results,
powered by Snap AR.
1Ounass website, ounass.com.
2Ounass internal data.