Business

NESCAFÉ® Dolce Gusto® brought the coffee shop to 6.2 million homes.

The Story
NESCAFÉ® Dolce Gusto® capsules and machines are designed to ensure the hot beverage experience is not only delicious but brewed with quality and style. From bold espressos to indulgent hot chocolates to frothy latte macchiatos, there’s something for everyone in their wide range of products. For the launch of their new machine, Genio S Plus, NESCAFÉ® Dolce Gusto® turned to Snapchat to build awareness and drive sales.
The Solution
Because of the impact that COVID-19 had on the in-store experience where consumers would typically see the machines in person, NESCAFÉ® Dolce Gusto® leveraged the full power of AR to bring the coffee shop home. Through a camera and content strategy, Snapchatters discovered the “Your Coffee Shop at Home” campaign and were encouraged to take action. The AR Lens invited Snapchatters to play with different coffee machines and build their own “coffee corner” directly in their homes. Once they had chosen their preferred machine, they could purchase it and get it delivered right to their doorstop.
The Result

The campaign delivered both scale and impact, reaching 6.2 million Snapchatters in KSA, UAE, and Kuwait.1 It also managed to move all measured brand metrics in a positive direction. 
The AR Lens experience resonated so strongly that it is now available on the NESCAFÉ® Dolce Gusto® website for anyone looking to buy the machine. Shoppers can now choose their perfect machine for their coffee corner without ever having to leave the house, all thanks to the power of Snap AR.







Real business results,
powered by Snap AR.
1Snap Inc. internal data. November 7, 2020–December 31, 2020.