UBEX
UBEX, a professional cross-border e-commerce export enterprise, has been dedicated to delivering high-quality, practical, and competitive products to consumers in the Middle East, spanning diverse categories. UBEX partnered with Snap to scale Coozshop’s e-commerce presence in the Middle East. Using Snap’s Value Optimization + LAL Solution and Target Cost Bidding Strategy, they achieved 58.8% lower VO CPP and 28.6% lower tCPA CPP and order volume increase, driving efficient market growth.
“Snapchat is one of the most popular social platforms among young users in the Middle East, renowned for its camera and AR technology, high interactivity, immersive experience, and engaging content, boasting a significant market share.
We firmly believe that Snapchat is undoubtedly the most valuable advertising channel for Middle Eastern advertisers to invest in.”
- CMO, Min Chen, UBEX
UBEX’s Challenge: Scaling Coozshop’s E-commerce Growth in the Middle East
UBEX, a global decentralized advertising exchange, sought to expand the reach of its e-commerce brand, Coozshop, within the competitive Middle East market. Facing the challenge of acquiring high-quality users while maintaining cost efficiency, the company partnered with Snap to unlock new growth opportunities and optimize purchase costs.
As a cross-border e-commerce enterprise focused on the Middle Eastern market, we have collaborated with Snapchat’s channel for many years. Throughout this partnership, we have observed that the diverse and flexible advertising products derived from Snapchat’s unique strengths deliver excellent interaction, precise user targeting, and effective results. Products such as Snap Ads, Story Ads, and AR Lens have significantly enhanced our brand influence and user conversion rates. Particularly during holiday promotions and limited-time discount campaigns, Snapchat’s rich advertising formats, real-time dissemination capabilities, high engagement among young users, and audience accuracy have driven substantial orders and conversions for our business.
Snap’s Value Optimization & Lookalike Targeting: Precision at Scale
To drive results, UBEX employed Snapchat’s VO (Value Optimization) and LAL solution, precisely targeting and expanding high-conversion and high-spending customer groups. Additionally, by adopting the recommended Target Cost bidding strategy, the campaign aimed to balance volume with efficiency.
Proven Results: Significant Drop in CPP and Doubled Orders
The strategic combination of CAPI transmission feature, Value Optimization + LAL Solution and Target Cost Bidding Strategy delivered outstanding efficiency and scale:
58.8% VO CPP decrease
28.6% tCPA CPP:decrease
50% data transmission speed increase
28% data transmission accuracy improvement
More Ways To Win With Snapchat
