Triumph Arcade
The fast-growing competitive gaming app chose Snapchat to deliver star-studded ads to a highly engaged audience. After early experiments gained traction, the Triumph Arcade team scaled spending and teamed up with Snap to refine further, driving app installs and purchases at higher volume for lower cost.
- Blaise Ausmus, Marketing Manager
Triumph Arcade is a skills-based mobile gaming app that’s quickly gaining ground in the App Store with hundreds of millions of games played and over $100 million paid out to players in 39 states over the past year. Players can enjoy a free-to-play experience or put their gaming skills to the test for cash in tournaments, 1v1 matches, and single-player Blitz mode.
They turned to Snapchat with a very specific performance goal: attract new players and convert them into real-cash gamers within 90 days. Starting from square one, the marketing team got to work exploring the Ads Manager platform with their eyes set on bottom-funnel conversions.
The Triumph Arcade team started experimenting on Snapchat Ads Manager with a scrappy, DIY mindset. Their early learnings from using the platform’s self-serve tools allowed the team to scale spending, and soon they were able to get additional guidance from Snap for even better performance. Together, Triumph Arcade and the Snap team began testing new formats and strategies with refreshed creatives to drive performance.
Triumph’s ads featured some of the biggest and most viral rap stars, leveraging cultural influence to resonate with Snapchatters in the US who are most likely to enjoy real-money gaming. These ads, delivered via Snap Ads and Tile-less Story Ads, showed rappers playing Triumph Arcade games in casual settings, livestreams, or giving direct-to-camera endorsements of the app.
In addition to the star-studded ads, Triumph equipped configuration and measurement solutions from Snap’s new App Power Pack: a bespoke offering designed specifically for app marketers. In addition to performance-driven optimizations, the Power Pack also includes Sponsored Snaps, App End Cards, and Playables to reach Snapchatters through a variety of engaging formats.
First, the Triumph team implemented Snap’s non-SKAN iOS solution, Advanced Conversions, to better measure iOS app installs and in-app events, delivering stronger performance with accuracy and privacy compliance. Next, they adopted the App Power Pack’s newly improved Target Cost bidding strategy to drive more consistent and efficient performance as they scaled. And finally, the Triumph team tapped into other App Power Pack solutions like expanded chat inventory with Sponsored Snaps and App End Cards, which they applied to existing Snap Ad creatives to drive lower costs.
This proved to be the winning combo; after just two months, the team saw:
2.6x as many app installs 1
37% lower cost per install 1
94% more purchases at a 15% lower cost per purchase 1
By pairing culturally relevant creative with a disciplined Snapchat strategy centered on measurement and optimization, Triumph Arcade unlocked a high-growth driver of installs and purchases. The brand’s journey demonstrates Snapchat’s ability to level up campaign performance for competitive mobile gaming advertisers.
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