Level Up Your App Download Campaigns: Introducing Snap's App Power Pack

Today, we’re announcing the App Power Pack, a suite of new products and optimizations designed to help app marketers of any size reach their business goals on Snapchat.

The App Power Pack integrates seamlessly into both new and existing campaigns, so advertisers can begin experiencing the impact of our new solutions today, with virtually no action needed. From creative new ad formats to enhanced ad delivery, the App Power Pack supports both SKAdNetwork (SKAN) and Non-SKAN campaigns, and products in the App Power Pack are driving at least +25% lift in App Installs. ¹

The App Power Pack includes the following:

Improved Target Cost Bidding

Snap’s Target Cost-Per-Acquisition (tCPA) bidding empowers brands and agencies to set a target CPA and budget, with our system dynamically optimizing delivery to serve the right ad to the right person at the right time.

Sponsored Snaps for App Advertisers

Sponsored Snaps are now available in the auction, enabling app businesses to drive downloads directly from Chat while also helping them unlock incremental reach. Sponsored Snaps is our first ad format to reach Snapchatters directly in the Chat inbox, the most frequently used surface in Snapchat ², and in Q4 2024, Sponsored Snaps was our largest single day reach product in the US ³. As of Q2 2025, Sponsored Snaps are now driving an 18% lift in unique converters across app installs and app purchases ⁴.

App End Cards for Enhanced Engagement

App End Cards automatically add an additional segment to both Snap Ads and Story Ads, pulling two images from the App Store to provide Snapchatters with a more detailed app preview.

Playables for Immersive Experiences (Alpha Testing)

Currently in alpha testing for Non-SKAN campaigns, Playables allow Snapchatters to test a mini version of a mobile game, giving marketers an opportunity to introduce Snapchatters to games in an interactive way.

The App Power Pack’s full suite of new products and solutions includes the following:

• For SKAN campaigns, advertisers will have access to:

  • Sponsored Snaps

  • Improved Target Cost Bidding (tCPA)

  • App End Cards

  • Playables

• For non-SKAN campaigns, signals-ready advertisers will benefit from:

  • Sponsored Snaps

  • Improved Target Cost Bidding (tCPA)

  • App End Cards

  • App Acquisition Conversion Metrics (reporting purchases for installs driven by Snap)

  • Snapchat Outcomes (SKAN reporting for non-SKAN Campaigns)

  • Playables

Snap is always building to help brands, from gaming companies to financial services and many more, reach their goals. We are excited for app marketers to begin experiencing the benefits of the App Power Pack today, and we’ll continue rolling out new updates and improvements over the coming months.

Learn more about how we’re helping app marketers deliver results and get started here.