Sahm Capital
Sahm Capital, a leading fintech platform, partnered with Snap and Cyberklick, to optimize user acquisition in Saudi Arabia. Using Snap’s strategic iOS targeting, they achieved 16% lower CPP and a 20-fold growth in scale within 3 months, maximizing efficiency and securing high-quality user acquisition in a competitive market.
“Sahm will continue to leverage the power of financial technology to deepen its partnership with Snapchat. While achieving its 2025 goal of "high-speed, high-quality, and high-volume" growth in users on the advertising platform, it will also further expand its presence in the Middle East market and promote multi-country advertising.”
- Kendrick, Marketing Manager
Sahm’s Challenge: Capturing the Next Generation of Investors in Saudi Arabia
Sahm Capital is a premier digital fintech brand specifically tailored for young investors in Saudi Arabia, distinguishing itself as the first app to offer seamless trading capabilities for both Saudi and U.S. markets within a single interface. As a key player contributing to the region's financial digital transformation, Sahm aims to empower investors through advanced technology and an intuitive user experience. Facing a highly competitive fintech landscape and rising acquisition costs, Sahm needed a way to efficiently reach and convert a tech-savvy, younger demographic (Gen Z and Millennials) without sacrificing ROI. The company teamed up with Snap and Cyberklick to optimize its strategy and drive high-quality user acquisition in the Middle East.
Snap’s Strategic iOS Targeting: Engaging High-Value Investors in KSA
Leveraging Snapchat’s massive reach among the Saudi youth population, Sahm refined its advertising strategy to focus specifically on high-intent users. Recognizing that a significant portion of their potential high-value investors utilized Apple devices, Sahm shifted its budget allocation to prioritize iOS targeting. This strategic move allowed the brand to deliver premium ad experiences to an audience segment that demonstrated a higher propensity for depositing funds and active trading.
Enhanced Efficiency and Lower Costs with Snap and Cyberklick partnership
The strategic focus on iOS targeting allowed Sahm to connect with the right audience effectively, optimizing their ad spend and driving sustainable growth. The campaign delivered:
16% reduction in CPP, with simultaneous improvement in ROI
A 20x growth in scale within 3 months
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