Reefi
When Ramadan shopping hits peak frenzy, standing out is everything. Saudi specialty retailer Reefi turned to First Story to own the moment – and the results proved premium placement drives premium performance. Thousands of add-to-carts, a major drop in purchase costs, and sustained ROAS to match.
Snapchat's first impression takeover format First Story puts brands front and center the second Snapchatters open the app.
How First Story Unlocked Retail Performance
Ramadan is a critical shopping window in Saudi Arabia, and every brand is competing for attention. For Reefi, a leading brand in premium robes and towels for the Middle East, the question wasn't just how to reach people – it was how to reach them first, at the exact moment they're ready to shop. The answer? First Story, Snapchat's First Impression Takeover format that puts brands front and center the second Snapchatters open the app.
Turning First Impressions Into Lasting Results
Reefi launched First Story on March 13, securing Snapchat's most premium ad placement. The result was immediate: 10.8 million users reached and 11K add-to-cart actions.¹ The real magic, however, was what came next. Following the takeover, Reefi's Cost Per Purchase dropped by 32%. That's more than an efficiency boost – it's a halo effect in action.
Soaking Up the Success
By combining premium placement with smart timing, Reefi proved that a strong top-of-funnel presence can drive measurable results all the way down the purchase path. First Story put them front and center when it mattered most, turning attention into action.
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