47%
Increase in Sign Ups
131%
Increase in Paid Impressions
49%
Increase in Clicks¹
OTTO Quotes Boosts Last Click Conversions with 7/0 Delivery & Auto-Bid
A Quest for Quality Leads
OTTO Quotes simplifies the insurance journey by offering personalized quotes for auto, home, and life insurance through their online marketplace or over the phone. OTTO not only helps customers find the right coverage but also actively searches for ways to save them money while providing valuable tips for protecting their assets and financial future. The AI-powered OTTO guides customers through securing the best quotes, saving time and money when it comes to all things insurance.
After successfully establishing a strong presence on Snapchat, OTTO Quotes became aware of the platform's potential for lead generation. Soon the team started using direct response advertising to attract top-notch leads and enhance customer acquisition. Although the initial outcomes were promising, the company aimed to further capitalize on this by refining its strategies and adopting new tools to achieve even more substantial results.
Snap has made significant strides with their direct response advertising, resulting in us acquiring high-quality leads at an affordable cost relative to other social ad platforms. I highly recommend leveraging Snap Ads for any advertiser focused on direct response lead generation.
— Max Idas, Director of Social
Prioritizing Impact with an Upgrade to 7/0
OTTO Quotes made a significant change in its advertising strategy by adopting Snapchat’s new 7D Click/0D View (7/0) optimization window, which marks a departure from the traditional 28D Click/1D View approach that many advertisers use. In addition to this, the OTTO team conducted thorough testing to compare the effectiveness of Auto-Bid and Target Cost strategies, aiming to pinpoint the most impactful approach for their advertising campaigns.
More Sign-Ups for Lower Cost, a Brand Boost, and More
The shift to the 7/0 optimization window and the adoption of Auto-Bid yielded remarkable outcomes for OTTO Quotes. The company witnessed a substantial 47% increase in sign-up totals on Snapchat in the two months following the shift, compared to the preceding months. This surge in customer acquisition also produced significant spikes in both impressions (131%) and clicks (49%).
By strategically aligning its advertising approach with the new optimization window and refining its bidding strategy, OTTO Quotes achieved remarkable growth in customer acquisition and brand visibility on Snapchat. The results underscore the transformative impact of leveraging advanced optimization tools and bidding strategies on Snapchat to drive substantial business growth.
After implementing the 7-day click/0-day view attribution window with OTTO, we have seen a 25% increase in performance. This new feature has demonstrated tremendous improvements in ad delivery and reduced ad costs, boosting our profit margin and volume. The opportunities presented have solidified this strategy for our team moving forward.
— Savannah Williams, Media Buyer
Snapchat can help your business grow.