Nice One
Eager to stand out in a competitive beauty landscape, Nice One successfully evolved its Snapchat strategy. By leveraging Snap’s revamped Domino Collection Ads format, the beauty brand significantly boosted its clicks and conversions.
boost in Purchases *
lower Cost Per Purchase *
boost in Clicks *
Innovation is at the heart of the beauty industry and its brands. Nice One, an online beauty retailer in Saudi Arabia, is a clear example of this. Having achieved strong results using Snap’s DPA Collection Ads, the eCommerce brand was ready to scale performance even further. Nice One wanted to capture attention and deepen engagement among high-intent shoppers by diversifying its creative strategy – and Snap was primed and ready to support.
Like all progressive brands, Nice One knows the power of experimentation. Proving this, the brand tested a revamped 4-tile DPA Collection Ads format, which was designed to showcase products in a more engaging and visually cohesive way.
Previous Collection Ads placed one product front and centre, while three other products appeared in a row beneath. The revamped version provides a more enticing visual where products are given equal weight in a domino-inspired system.
By testing the revamped design against the existing version, Nice One could assess the impact of the new creative approach on engagement, click-throughs, and conversions.
Nice One’s decision to diversify its creative strategy proved hugely successful. The brand saw first-hand the beauty of the new format, with results indicating a strong uplift in performance. Specifically, the revamped format outperformed the old version by 171% in purchases and 474.8% in clicks, while also achieving a 69.8% lower Cost Per Purchase 1.
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