Motorola
Motorola shifted to a full-funnel Snapchat strategy. The result? A performance boost across awareness and video completion rate — proving a challenger brand can punch well above its weight.
“Using a full-funnel approach on Snap allowed us to not only showcase our product to relevant consumers, but also drove strong brand lift metrics, as well as engaged site sessions. The results we’ve seen have kept us coming back for more testing, continuously pushing the envelope to try out new ideas and leverage new tactics.”
- Andrea Shetler, Head of Paid Media, Motorola
Signal Boosting Ad Performance
In today’s mobile market, Motorola is innovating and thriving with products like the fun yet extremely capable motorola razr flip phone. The brand has been repositioning itself as a sleek, high-tech alternative to premium-priced devices, backed by smart marketing that hits the sweet spot for today’s digitally connected consumers.
Early on in its Snap journey, Motorola dipped a toe into the platform’s upper- and mid-funnel tools using a measured quarterly budget. The creative was strong, the audience was right, but the brand hadn’t yet gone full-throttle.
Motorola decided to shift gears and leaned into a full-funnel approach. By tapping into dynamic formats, they met consumers wherever they were — sparking curiosity, driving engagement, and guiding people toward conversion.
Ahead of a Brand Lift Study commissioned by Snap, Motorola ensured its creative had all the hallmarks of scrollstopping ads: clear and early branding, mobile-first design, and engaging product visuals. The combination of high-impact ad formats and well optimized creative helped the message land more effectively.
That broader strategy wasn’t just creative, it was quantifiable. With sharper targeting, more immersive ad experiences, and continuous campaign optimization, the brand saw momentum pick up in a major way:
+7 ppt lift in brand awareness 1
+8 ppt lift in ad awareness 1
3.42% video completion rate 1
For businesses looking to scale, Motorola’s playbook is worth studying: start smart, expand intentionally, and use creative tools that make your message stick. In short, go where your audience is, and give them a reason to stay.
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