DKHOUN
Premium Saudi fragrance brand DKHOUN partnered with Snapchat to optimize digital campaigns using tCPA, Catalog Ads, and Pixel tracking. In one month, they saw a boost in impressions, ROAS, and purchases at a lower cost.
DKHOUN, a premium Saudi fragrance brand with 68 retail stores, knew they had the product and the loyal fan base. But despite a booming Middle East fragrance market, their digital campaigns weren’t cost-efficient, leaving them struggling to keep up in a competitive space where niche and luxury scents are in high demand.
With mobile usage surging in the region, DKHOUN needed to transform its strong offline presence into online dominance. They needed to find a way to capture attention, scale efficiently, and convert mobile browsers into fragrance buyers—without overspending.
Partnering with Snapchat, DKHOUN overhauled their approach, consolidating fragmented campaigns into a streamlined funnel optimized with Snap’s upgraded tCPA bidding algorithm.
Precise and creative campaign strategy ensured every stage of the customer journey was covered. Sponsored Snap Ads and First Commercial placements gave DKHOUN instant brand visibility, guaranteeing prime positioning at the top of users’ feeds and sparking awareness among fragrance lovers across the region. Catalog and Collection Ads showcased their oud and bakhoor lineup dynamically, turning real-time product feeds into personalized browsing experiences and moving shoppers closer to purchase.
To keep the momentum going, DKHOUN layered in monthly promotions that provided a steady rhythm of fresh incentives, making sure customers always had a reason to come back. Behind the scenes, Snap Pixel tracking delivered real-time insights on high-intent behaviors like add-to-cart and purchases, enabling campaigns to automatically focus spend where it mattered most. The result was a fully optimized, full-funnel approach that transformed DKHOUN’s eCommerce presence into a powerful engine for growth.
51% higher return on ad spend 1
34% more purchases 1
32% lower cost per purchase 1
138% more impressions 1
In just one month, DKHOUN crafted a more sophisticated approach by consolidating campaigns, leveraging dynamic ad formats, and embracing real-time optimization. The team plans to replicate this success as they gear up for the brand’s expansion into Kuwait and Oman. Sharp strategy on Snapchat allows businesses to scale efficiently, outpace competitors, and turn curiosity into loyal customers—no matter how crowded the market may be.
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