Al Khudhair for Luxury Oud
Al Khudhair for Luxury Oud used a full-funnel Snapchat strategy to boost visibility ahead of Saudi National Day, combining R&F, retargeting, and creator content. The campaign delivered major gains, including lower costs, higher ROAS, and broader incremental reach.
For Al Khudhair for Luxury Oud — one of Saudi Arabia’s leading purveyors of rare oud, fine perfumes, and traditional incense — the stakes around September couldn’t be higher. With Saudi National Day (SND) celebrations and Salary Week overlapping, the retail window becomes a cultural and commercial crescendo. Competition tightens, demand spikes, and every brand is vying for both attention and conversions.
Luxury fragrance shoppers, in particular, demand authenticity, craftsmanship, and emotional resonance. That means brands aren’t just selling products; they’re selling tradition. Al Khudhair realized that to stand out in a booming sector and ensure their premium line stayed top-of-mind ahead of a critical purchase period, they had to hit on the right strategy.
To win the moment, Al Khudhair launched a full-funnel approach built around Snapchat’s Reach & Frequency (R&F) campaigns. These upper-funnel activations ensured the brand entered Salary Week with broad awareness and a primed audience ready to explore deeper.
From there, the team layered in retargeting campaigns focused on users who had already shown purchase intent — specifically those who added products to their carts. This approach kept the brand in front of the highest-value customers at precisely the right time.
To boost creative impact, Al Khudhair brought in mega creator Abdelaziz Al Shehri. His content was adapted into sharp 6-second videos that blended seamlessly across placements, adding cultural relevance and influencer credibility without disrupting the holistic campaign flow.
The result was a cohesive end-to-end strategy that moved customers from discovery to decision with efficiency and style:
34% lower cost per purchase 1
72% higher return on ad spend 1
41% higher click-through rate 1
29% higher incremental reach 2
Taken together, Al Khudhair’s success underscores the power of pairing cultural insight with smart, full-funnel execution. Creative, timing, and media strategy aligned with a high-impact retail moment enabled the brand to turn awareness into measurable performance gains across every metric that matters. The blend of influencer-led storytelling and precision retargeting proved especially effective in guiding shoppers from curiosity to checkout.
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