Bumble empowered women to be themselves. Brand favorability grew 100%.

Bumble is a social networking and dating app where women Make the First Move. With a mission to make all relationships healthy and equitable, they’re challenging the antiquated rules of dating and empowering people to connect with confidence. With the goal of speaking directly to millennial women looking to Make the First Move, Bumble partnered with Snapchat to launch a multi-product strategy consisting of Snap Ads, Commercials, Story Ads, and AR Lenses.

The multi-product strategy featured messaging and creative that positioned Bumble as the app for imperfect dating moments and honest connections, helping women feel empowered to be their true selves and Make the First Move.

Bumble’s multi-product strategy proved to be successful and their “Make the First Move” messaging resonated with Snapchatters. The AR Lens helped to increase brand favorability by 100%.¹