WOLFpak
After facing performance challenges with standard strategies, fitness backpack brand WOLFpak turned to Snapchat. By deploying Multi Segment Domino Ads, they achieved incremental scale and boosted reach without sacrificing ROAS performance.
WOLFpak is a D2C fitness brand famous for durable, high-function backpacks built for athletes. By leveraging a digital-first model, frequent product drops, and creator-led storytelling, they’ve successfully scaled an engaged audience that values both performance and style.
To scale spend during Black Friday/Cyber Monday, WOLFpak sought to capture high purchase intent without sacrificing their ROAS. When traditional strategies stalled under holiday competition, they pivoted to a new approach.
Partnering with Snapchat, WOLFpak deployed Multi-Segment Domino ads, a Dynamic Collection format that pairs creative Snap Ads with product tiles tailored to real-time user signals, to unlock incremental scale while maintaining efficiency.
WOLFpak utilized this format to showcase holiday creatives and new collaborations. To prioritize new customer acquisition, they targeted prospecting audiences aged 21+ while excluding past purchasers, using Target Cost bidding and a 7-day click optimization window to balance scale with efficiency.
91% higher ROAS using DPA compared to non-DPA campaigns 1
67% higher click rate 1
3.4% lower cost per click 1
248% overall increase in ad spend 2
This strategy dismissed previous limitations, proving that high-volume seasonal growth doesn't require sacrificing creative storytelling. By deploying Dynamic Multi-Segment Domino Ads, WOLFpak successfully broke through performance plateaus and maintained dynamic personalization during peak demand.
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