Garnier
For Ramadan, L’Oreal launched Season 3 of Garnier Ramadaniyat, a creator-led game show built around its skincare and haircare products. Using Snap Ads, Sponsored Snaps, Commercials, an AR Lens and Collection Ads, Garnier broke through the Ramadan clutter to reach 8.8M Snapchatters.
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For Ramadan, L’Oreal returned with Season 3 of Garnier Ramadaniyat, an immersive, creator-led game show bringing together some of the region’s biggest creators under one roof to compete in interactive challenges.
This season introduced multiple escape rooms inspired by Garnier’s skincare and haircare portfolio, seamlessly integrating products into the entertainment experience. The ambition was to break through Ramadan clutter and captivate Snapchatters with engaging, platform-native storytelling.
Garnier adopted a multi-format Snapchat strategy, combining Snap Ads, Sponsored Snaps, Commercials, an AR Lens, and Collection Ads to maximize reach and engagement.
Snap Ads and Commercials amplified creator-led storytelling, while Sponsored Snaps unlocked incremental reach through Chat Feed. An interactive AR Lens encouraged active participation, while Collection Ads connected the experience with Garnier’s featured products.
Together, these formats created a cohesive campaign experience that amplified Garnier Ramadaniyat across multiple touchpoints throughout Ramadan.
Garnier’s multi-format strategy reached 8.8 million Snapchatters through paid media 4, demonstrating the power of combining creator-led entertainment with Snapchat’s advertising solutions.
Sponsored Snaps delivered significant incremental reach of 31.1% for the Rice Water launch 1 and 37.6% for the equity launch 2, while the AR Lens achieved 9.8 seconds of average Camera Playtime, 2.5x the platform benchmark. 3
These results demonstrate how immersive, creator-led storytelling and a multi-format strategy can cut through Ramadan clutter to drive reach, engagement and audience participation at scale.
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