Yotta
Focused on real-world rewards, the mobile gaming app chose Snapchat to reach Gen Z through culturally relevant, fast-turnaround ads. With flexible tools, quick meme reflexes, the team scaled performance while staying aligned with internet trends.
“Snapchat gave us the ability to scale user acquisition in a crowded market, combining creative that felt native to Gen Z with the consistent performance needed to grow. With quick approvals, strong optimization tools, and a supportive team, we built campaigns that resonated and delivered results.”
- Trevor Ford, Head of Growth, Yotta
Scaling User Acquisition to the Moon
Mobile gaming is hugely popular, but few apps bridge the gap between digital play and real-world rewards like Yotta does.
Moonshot, one of Yotta’s fastest-growing games, showcases how mobile gaming can deliver both entertainment and tangible prizes. With its finger on the pulse of the internet, the Yotta team stays focused on acquiring users in the highly prized 18-24 demographic with culturally relevant content and quick, high-reward gameplay.
In support of efforts to scale paid acquisition, the Yotta team chose Snapchat for its playful tone and popularity among Gen Z. Yotta needed a setup that let them quickly launch meme-driven ads without sacrificing the performance of evergreen campaigns. Snapchat’s audience tools and short ad approval times gave the team the flexibility to test and iterate before moments passed or memes lost relevance.
Quick Spins and Big Wins on Snapchat
Soon the Yotta team optimized their campaigns to allow for the speed, experimentation, and down-funnel results they were looking for. In addition to diving deep into their target audiences with Creator Dashboards and Audience Insights, Yotta tested different strategies geared toward lower funnel conversions.
First, Yotta chose to implement Snap’s Advanced Conversions setup (non-SKAN iOS solution) versus SKAdNetwork to better measure iOS app installs and in-app events. This allowed them to optimize towards stronger iOS performance in an accurate, privacy-centric way without SKAdNetwork Privacy Thresholds in place.
Second, Yotta adopted Snap’s Target Cost bidding strategy to drive more consistent, efficient performance towards their CPA and ROAS goals as they scaled. Powered by machine learning, tCPA allowed Yotta to set a desired cost-per-action, automatically optimizing bids to maintain that target while maximizing volume.
With the switch to tCPA and a shift in focus to non-SKAN iOS users, they hit the jackpot.
Month-over-month, they saw:
35x more iOS installs at 84% lower cost per install
60x more purchases at 90% lower cost per purchase
6x more first-time purchases at 13% lower cost per action
Luck never hurts in mobile gaming advertising, but Yotta ultimately found the speed, flexibility, and audience they were looking for on Snapchat.
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