RoseSkinCo
RoseSkinCo, a Canadian D2C beauty brand, tapped into Snapchat to reach Gen Z and millennial shoppers. By running native Snap Ads, the brand achieved 46% higher ROAS and 19% lower CPA than Meta, proving Snapchat’s value for driving efficient growth.
"When we spent more on Snap, we were seeing increased revenue. It gave the indication that Snap was driving incremental revenue even though TripleWhale wasn't attributing that revenue to Snap."
— Faisal Al-Jabri, Founder and CEO, RoseSkinCo
Searching for DTC Beauty's Secret to Growth
In the beauty world, competition is as fierce as customer attention is fleeting. Founded in Montreal in 2019, RoseSkinCo — a Canadian brand known for its sleek at-home IPL hair-removal device, the Lumi — quickly found itself needing to outshine a crowded marketplace. The company had carved out a niche with affordable, convenient alternatives to in-clinic laser treatments. But by the time RoseSkinCo expanded into complementary beauty tools like shavers and exfoliating gloves, marketing costs were climbing and standing out online was no small task.
For a digital-first brand targeting Gen Z and millennials, relying on the usual social platforms wasn’t enough. RoseSkinCo needed a fresh way to connect with audiences who discover products through stories, filters, and friends — not through stale banner ads.
Capturing Incremental Beauty Buyers on Snapchat
Recognizing the power of a highly engaged audience, the RoseSkinCo team turned to Snapchat. Research shows that Snapchatters are more adventurous beauty buyers: 85% discover new products through social ads compared to just 68% of non-users. They also see purchases as part of their personal style, which made Snapchat the perfect stage for RoseSkinCo’s playful, lifestyle-driven creative.
The company decided to run Snap Ads that felt native to the platform — quick, authentic, and impossible to scroll past. In doing so, the RoseSkinCo cut through the noise and captured attention where its audience was already spending time. Third-party measurement via Triple Whale confirmed what the brand suspected: Snapchat campaigns were highly performant and contributed to a more robust channel mix.
In a three-month period following the addition of Snapchat to their overall advertising strategy, RoseSkinCo realized that Snapchat outperformed Meta on multiple fronts:
46% higher return on ad spend 1
19% lower cost per acquisition 1
These results demonstrated the benefits of delivering scroll-stopping ads on a highly engaged platform like Snapchat. RoseSkinCo successfully scaled customer acquisition while keeping costs in check, reinforcing Snapchat’s role as a reliable growth channel for beauty brands.
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