Princess Polly
Princess Polly wanted to drive a higher Return on Ad Spend on Snapchat – and it needed our team’s help to do it. Testing Dynamic Ads, the fashion retailer drove significant results, boosting ROAS and boasting a more efficient cost per purchase.
- Kim Zorn, VP of Growth & Performance at Princess Polly
More Ways To Win With Snapchat
By leaning into broader product exposure, Princess Polly wanted to drive a better Return on Ad Spend. The first step? Increase the figure. Using a truncated catalog of high-performing products, Princess Polly tested Dynamic Ads so it could showcase more of its product range to fashion-conscious Gen Z women. And the best part? It was curated based on best selling products on Snapchat that this audience already shops for. The test, which ran between May 7 and May 28, was given one week to amp up, and two weeks for the algorithm to fully optimise for the fashion brand.
The results were worth the three-week wait.After using a mix of Dynamic Ads ran alongside a video campaigns , Princess Polly then tested the effectiveness of the Snapchat’s Dynamic Ads by running a side-by-side static vs. Dynamic Ads test. The jewel in the crown? Princess Polly celebrated a 1.6X higher ROAS on the Dynamic Ads, with a 28% more efficient cost per purchase 1. Talk about doing it in style on Snapchat.
Having launched from a small apartment in 2010, Princess Polly is now a leading fashion retailer. In partnership with Snapchat, the Australian brand had been showcasing only 10 of its products using the platform’s static ads. While its pixel setup and signals have been healthy, the brand knew that showcasing such a minimal amount of products was likely to restrict performance. It needed to think bigger – and Snapchat was on hand to help.
