Kiri (Bel group)
Kiri & Snapchat : Crafting Meaning Morning Moments in Saudi Arabia
Kiri turned breakfast into meaningful brand moments with Snapchat. Using AR and video ads, the campaign reached 6M people, lifted Lens playtime 65% above benchmark, boosted Purchase Intent by 6 points when exposure includes commercials and raised Ad Awareness by 4 points.
“By aligning our approach to Snapchat’s capabilities and audience dynamics, we created an authentic and engaging campaign that truly resonated.”
- Nada Younes, Kiri Brand Manager (Middle East), Bel Group
Transforming Mornings into Memories
Breakfast is the #1 cheese consumption occasion in Saudi Arabia with every family participating. For Kiri, this daily ritual was an opportunity to strengthen its position as the go-to breakfast ally and stand out from the clutter of other campaigns. The brand set out to turn mornings into meaningful moments of kindness, making Kiri an integral part of the daily breakfast experience.
Bringing Ads and AR to Breakfast
Kiri partnered with Snapchat to elevate the breakfast occasion, combining ads and AR to create engaging and memorable brand moments.
Commercial and Snap Ads captured a family preparing a variety of delicious breakfast options with Kiri : toast topped with Kiri Square Portions, eggs, and herbs ; toast with Kiri and a drizzle of honey ; and omelet rolls using Kiri Glass Jars. These spots beautifully highlighted the brand’s versatility and emphasized Kiri’s role in elevating the daily breakfast experience.
The campaign was further enhanced by an interactive AR Lens, inviting Snapchatters to choose a Kiri product (Square Portions or Glass Jars), spread it on a virtual toast and take a playful bite using facial interaction. This immersive experience not only strengthened product familiarity but also added an element of fun - bringing the enjoyment of Kiri to life in an engaging, memorable way.
Through this mix of video and AR, Kiri reinforced its position in the daily breakfast occasion in Saudi Arabia while creating memorable and engaging brand moments.
Melting Records: Lens Playtime Soars 65%
The campaign strengthened Kiri’s position in Saudi Arabia, reaching 6 million users 1 and achieving a 65% higher Lens playtime 2 than the KSA benchmark. It also drove a 6-point lift in Purchase Intent 3 when exposure included Commercials and a 4-point lift in Ad Awareness 4.
By blending creative video and immersive AR, Kiri elevated the daily breakfast experience and reinforced its position as the go-to breakfast ally in Saudi Arabia.
More Ways To Win With Snapchat
