ISEE HAIR
ISEE HAIR, a paragon of innovation in the beauty industry, crafts a series of highly acclaimed hair products with its profound industry expertise and more than 20 years of dedicated craftsmanship. ISEE teamed up with Snap to boost efficiency in the competitive beauty market. By leveraging Precise Targeting × Combined Efforts × KOL-Backed Hits, they delivered a 66.2% lower CPC and 167% ROAS achievement, while building a closed-loop advertising advantage defined by "low cost + high return”.
“In the dynamic landscape of digital advertising, Snapchat has emerged as an invaluable partner for ISEE Hair. Their platform's unique blend of creativity and audience engagement tools has allowed us to authentically connect with our diverse customer base. Through Snapchat's innovative features, we've been able to showcase the versatility and beauty of our 100% human hair products in a way that feels both personal and impactful.”
- Kate Wang, Advertising Delivery Manager at ISEE
ISEE HAIR’s Challenge: Scaling Global Sales in a Saturated Beauty Market
ISEE HAIR is a leading innovator in the human hair industry, renowned for its revolutionary "Wear Go" glueless wig series that offers an effortless, natural experience. Despite having a strong product, the brand faced significant hurdles in expanding its footprint across Tier-1 markets like the U.S., U.K., and France. Facing fierce competition and rising advertising costs in the beauty sector, ISEE HAIR teamed up with Snap. The goal was clear: to identify high-value users among a vast audience and drive efficient global acquisition without sacrificing profitability.
Snap’s Winning Formula: Precise Targeting, Combined Efforts, and KOL Hits
To cut through competitive noise, ISEE HAIR executed combined strategies starting with precise audience targeting to lock in high-intent customers. By leveraging Snap’s insights, the brand isolated high-value female shoppers (18-55) most likely to convert. To engage target audiences globally, ISEE HAIR utilized multi-region and multi-format combined efforts, deploying a mix of DPA, Snap Ads and Story Ads to cover the full purchase journey. Moreover, to ensure all interactions turned into sales, KOL-backed hit content drives conversions—transforming authentic creator "try-ons" into powerful ads that establish trust and trigger immediate purchasing decisions.
Proven Results: Snap’s Precise Targeting × Combined Efforts × KOL-Backed Hits greatly boosted the ROI flexibility of the budget, helping to capture more high-quality targeted traffic, over-delivered on the quarterly growth goal and achieving:
66.2% Lower CPC than the initial launch phase 1
167% ROAS target achievement 1
More Ways To Win With Snapchat
