IBRAQ
Navigating Seasonality: IBRAQ (Ibrahim AlQurashi) Boosts ROAS by 76% with Snap’s Target Cost
Eager to boost purchases following Eid, IBRAQ leveraged Snap’s Target Cost, a bidding strategy which allowed the luxury fragrance brand to boost KPIs while maintaining an efficient CPP. The outcome? A 76.8% increase in ROAS – among other achievements.
“Our data-driven approach at IBRAQ turns strategic choices into measurable growth. By adopting Snapchat’s Target Cost bidding, we transformed seasonality challenges into opportunities; reducing costs, boosting ROAS, and driving more purchases. This shift gave us a clear competitive edge, proving that precise strategies can deliver sustainable growth and lasting impact.”
- Abdulrahman Hassaan, Digital Marketing Manager, IBRAQ
Navigating Seasonality on Snapchat
IBRAQ’s luxury fragrances have been captivating consumers for decades. Seamlessly blending antiquity with modernity, the heritage brand has become a staple among Saudi’s perfumistas. Recently, it experienced rising costs typically associated with seasonality, and it needed Snapchat’s support to navigate this period of fluctuation.
A Fresh Approach: Trying Target Cost
IBRAQ wanted to boost purchases while maintaining an efficient CPP. To do this, it maintained the same always-on Pixel purchase campaign while also implementing Snap’s Target Cost, a smart bidding strategy. By taking this approach, IBRAQ could improve multiple key metrics, while simultaneously increasing its investment during post-Eid low seasonality.
The Scent of Success
By simply changing the bidding strategy to Target Cost Bidding, IBRAQ drove significant improvements across multiple KPIs between March and April 2025. When compared to the previous two months’ metrics, the brand drove a 76.8% increase in ROAS, a 25.7% increase in purchases and a 45% decrease in CPP. The takeaway? Success is made simple with Snapchat.
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