Guangzhou Dudu
Guangzhou Dudu E-commerce Co., Ltd., specializing in cross-border e-commerce, primarily promoting women's fashion in the Saudi Arabian market, partnered with Snap to promote Weblaylas in Middle Eastern market. To achieve the objective as Conversions: Pixel purchase cost < 6.7, utilizing Snap’s Precise Targeting + Data Optimization, High-Converting Creatives and Smart Bidding + Promotional Traffic Boost, Guangzhou Dudu E-commerce Co., Ltd. increased paid impressions by over 32% and click volume by 13.5%, driving significant brand exposure and engagement among young Middle Eastern audiences.
Guangzhou Dudu E-commerce adopted a multi-faceted strategy on Snapchat to identify and convert high-value customers.
Guangzhou Dudu’s Challenge: Scaling Cross-Border Fashion in the Middle East Guangzhou
Dudu E-commerce Co., Ltd. specializes in cross-border e-commerce, focusing on promoting women's fashion brand Weblaylas in the Saudi Arabian market. To capitalize on the region's growing demand, the company sought to expand its reach and drive efficient conversions. Recognizing Snapchat’s innovative advertising formats, precise targeting capabilities, strong influence in the Middle East and its young user base, Guangzhou Dudu partnered with Snap to enhance brand exposure and deepen engagement with local audiences.
Snap’s Precise Targeting & Smart Bidding: Engaging the Saudi Audience
Guangzhou Dudu E-commerce adopted a multi-faceted strategy on Snapchat to identify and convert high-value customers. They utilized precise targeting focused on women aged 18+ in the Middle East, optimizing campaigns with Pixel tracking for "Add to Cart" and "Purchase" events. The creative strategy leveraged high-converting UGC and local influencer videos that highlighted key selling points within the first 3 seconds, combined with DPA dynamic ads. Additionally, the team applied Purchase GBB auto-bidding and collaborated with KOLs to drive traffic during new product launches and promotions.
Proven Results: Expanded Reach and Higher Engagement
The comprehensive strategy on Snapchat delivered significant growth in brand visibility and user interaction, achieving:
32% higher paid impressions
30% growth in 2-second video views
13.5% rise in click volume
More Ways To Win With Snapchat
