Celebrity Cruises
In a move which proved the power of multi-format strategies, Celebrity Cruises broke benchmarks with an immersive Snapchat campaign that boosted awareness, drove website traffic and increased bookings for the US brand.
“Working with Snapchat helped us push beyond traditional approaches. Together, we created a social-first AR experience that broke travel vertical benchmarks and set a new standard across categories.”
- Rachel Dickman, Sr. Account Executive, Paid Media, Celebrity Cruises
Driving the Journey from Awareness to Conversion
Launched in 1988, Celebrity Cruises delivers an elevated vacation experience. Its fleet of ocean and river ships travel to over 300 destinations across more than 70 countries spanning all seven continents. An industry pioneer, it provides unforgettable journeys where guests can explore the world or just get away for a little while. Recently, however, it focused on a different type of customer journey. Eager to guide potential travelers through the funnel – from curiosity to conversion – the brand got Snapchat on board.
Maximising Formats in a Full-Funnel Campaign
Encouraging audiences through the funnel isn’t always plain sailing. By partnering with Snapchat, Celebrity Cruises wanted to drive awareness, boost website traffic and generate sales among consumers aged 35 and over.
Combining Snap Ads, Story Ads, AR Lens and Commercials for its ‘Nothing Comes Close’ campaign, the brand could reach consumers across the entire platform. From Snap Ads that gave Snapchatters a sneak peek into the Celebrity Cruises experience, to AR Lenses that transported them to dream destinations, the campaign was designed to captivate audiences with clever creative and a clear CTA.
Making a Splash on Snapchat
Celebrity Cruises’ full-funnel campaign, which ran from January to June, drove significant results. By combining products, it reinforced brand familiarity and intent, and created a more cohesive and memorable brand experience through repeated touch points. This approach increased site traffic by 7X and increased bookings by 9X, versus the same time last year 1.
Meanwhile, the brand’s Magic Carpet AR Lens delivered exceptional engagement, exceeded Average Playtime in the US by 119% during Q2 2025, and contributed 55% incremental unique audience reach in addition to the brand’s static and video media. Furthermore, Snapchatters who were exposed to the AR lens drove a 78% higher click rate than those who only saw standard media 2.
More Ways To Win With Snapchat
