Bayut KSA
To launch in Saudi Arabia, Bayut tapped Snapchat AR to help users envision dream homes. The campaign delivered lower costs, higher engagement, and stronger lead generation, with standout results including a 6.5x earned reach uplift and share rates more than double industry benchmarks.
With AR play on Snapchat, Bayut transformed what could have been a standard brand launch into an interactive experience that people wanted to save, share, and talk about.
Turning House-Hunting Into a Snap
When Bayut — already the UAE’s largest real estate portal — set its sights on Saudi Arabia, the timing couldn’t have been better. The Kingdom’s property market is booming, and consumers are embracing digital tools for everything from browsing to buying. At the same time, Saudi Arabia has become a global hotspot for augmented reality (AR), with Snapchatters playing with AR Lenses hundreds of millions of times every single day.
But here’s the rub: Real estate isn’t exactly a quick-swipe purchase. That being the case, how do you make property discovery engaging, memorable, and shareable in a market full of shiny new options? Bayut needed a way to cut through the noise, win attention, and build trust, all while generating leads that matter.
Snapping Up Results with AR
So Bayut launched one of its biggest B2C branding campaigns in Saudi Arabia, centered around an immersive Snapchat AR Lens. The Lens invited users to imagine their dream home, blending fun with function. This was no one-trick pony: The AR experience was supported by a multi-format strategy spanning the entire funnel, from always-on lead gen ads to engaging video placements.
By pairing the playfulness of AR with conversion-focused performance ads, Bayut tapped into Saudi Arabia’s love of immersive content—and the results prove it.
-13% lower CPM, +18% higher CTR – delivering more engagement for less spend
+33% higher save rate, +100% higher share rate – signaling stronger resonance with users
Versus benchmarks: 53% lower CPM, 70% higher save rate, 42% higher share rate, and 6.5x greater earned reach uplift
Bayut’s success in Saudi Arabia underscores a larger truth for brands of all sizes: immersive, consumer-first creative doesn’t just grab attention; it builds lasting brand equity. Aligning with how audiences naturally engage online — in this case, through AR play on Snapchat — put Bayut in a position to transform what could have been a standard brand launch into an interactive experience that people wanted to save, share, and talk about. You don’t need the biggest budget to make the biggest impact. You need the smartest mix of creativity, format, and placement.
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