Arla
In a Snapchat campaign that harnessed the power of Augmented Reality, Arla, a dairy brand rooted in sustainability, reinforced its connection to consumers and drove significant results among Snapchatters in Saudi Arabia.
- Lea Kerdy, Digital Marketing Lead, Arla Foods
A values-driven brand, Arla prioritises its community as highly as its commercial success. Eager to prove this while promoting its new Arla Protein product in Saudi Arabia, the brand wanted to emphasise consumer wellbeing and product benefits in its messaging. The missing ingredient? Snapchat.
To drive awareness and consideration of the new product, Arla leveraged both Commercials and Augmented Reality in a five-week campaign. By harnessing the power of AR, the brand could hero its community of consumers while simultaneously highlighting the link between its new product, protein intake and active lifestyles.
Designed to visually demonstrate how Arla Protein fuels movement and performance, the AR Lens superimposed Snapchatters in a variety of athletic settings – positioning its product in the foreground of each environment. From sky diving to mountain climbing, the creative helped to position the brand as fundamental to a fit and healthy lifestyle.
More Ways To Win With Snapchat
Arla’s multi-format campaign was a clear success among Snapchatters in KSA, with the Lens not only averaging 20-seconds of playtime, but increasing Ad Awareness by 4-points. The Commercials alone drove a 9-point boost in action intent, while the overall ad awareness increased by 2 points. Furthermore, Arla successfully increased message awareness by 5-points amongst 21-24 year olds 1. Talk about being cream of the crop among Gen Z consumers.
