AMI Paris
A luxury fashion brand, AMI Paris employs a multi-pronged approach to building customer loyalty. To that end, they chose Snapchat to let fans try on the Paris Paris handbag, differentiating themselves from traditional media activations while boosting awareness and recommendation intent.
With its AR Try-On Lens technology and reliable ad delivery, Snapchat gave AMI Paris a stylish way to put their handbag into customers’ hands in augmented reality.
Innovating for a Timeless Product
AMI Paris has always embodied that effortlessly cool Parisian vibe, with clean lines, elevated basics, and high-quality craftsmanship. But even the most timeless brands need fresh ways to connect with modern audiences.
When it came time to spotlight their signature Paris Paris handbag — a structured, minimalist leather beauty designed for everyday chic — they wanted to go beyond the glossy magazine spread or traditional media push. Instead, AMI Paris looked to the present future: augmented reality.
They set out to boost brand engagement and drive product consideration while staying true to their elevated, fashion-forward image. The challenge was blending a luxury aesthetic with digital innovation in a way that didn’t feel gimmicky, but still made an impact.
With its AR Try-On Lens technology and reliable ad delivery through Reach and Frequency buying, Snapchat gave AMI Paris a stylish way to put their handbag literally into customers’ hands (well, phones).
Fans could virtually try on the Paris Paris bag, interact with it in real-time, and experience its sleek design up close — all from the comfort and convenience of their phones. The campaign was smartly optimized for performance, using Snapchat’s Purchase objective to nudge audiences from curiosity to conversion.
Results
+14pp lift in Ad Awareness 1
+6pp lift in Recommendation Intent 1
+6pp lift in Brand Favorability 1
14M product Try-Ons through the AR Lens with a 6-second average playtime 2
Snapchat’s AR Lens made a memorable first impression. By merging interactivity with a strong brand story, AMI Paris significantly increased brand visibility and left a lasting mark on their audience. And the campaign didn’t just get noticed — it got people talking. Snapchatters were more likely to recommend the handbag to others, a key signal of increased trust and product appeal.
Digital innovation isn’t just for the giants in any given market space. Even a simple, stylish try-on experience can turn heads and drive results.
More Ways To Win With Snapchat
