Snapchat Advertising Blog
News, tips, and insights
Valentine’s Day doesn’t have to be just about romance — in fact, consumers look to celebrate all kinds of love during this holiday. As Snapchat is all about sharing moments both big and small with friends and family, this is a perfect time for brands to engage with Snapchatters.
Snapchat has partnered with National Research Group to uncover the power of fandom in sports, exploring how consumers engage with sports, and how brands can best leverage this power to drive real business results.
Auto advertisers on Snapchat see a lift in metrics with the launch of InMarket’s latest resource for automotive brands.
Snapchat partnered with OMG and eye square to conduct research to understand the impact that Creators have across the funnel, especially commerce outcomes.
Wpromote, Lumen, and Snap measure AR’s impact on attention and brand lift, and discover how Attention measurement illustrates varying consumer decision-making processes.
A comprehensive study by Snap and Alter Agents uncovers how audiences at different life stages use and enjoy Snapchat, offering valuable insights for brands to engage meaningfully with diverse groups.
Snapchat has partnered with National Research Group, to understand how Snapchatters celebrate, shop and engage with brands in the holiday season, covering 10,960 consumers across 12 markets. Read all about this unique research here!
Snapchat has partnered with Dentsu and Kantar to uncover video consumption trends across screen sizes and the implications for brands.
A new 2024 study by National Research Group shows that Snapchatters are looking forward to Halloween and look after Brands for inspirations.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in the KSA and UAE regions.
A new 2024 study by National Research Group¹ shows that Snapchat is the present and future of social commerce when it comes to social shopping in EMEA (Europe, Middle East, and Africa) regions.
Over-reliance on last click can misrepresent media effectiveness and diminish your brand.
