Win Every Moment
This Summer
Summer is not just a season, it’s a moment. And on Snapchat, every moment matters. Whether it's capturing golden hour, hanging out with friends, or gearing up for back-to-school, Snapchatters are connecting and sharing it all in real time on multiple tabs on the app.
With this Snap Summer Guide 2025, we’re presenting you the tools to win every moment in the coming months through creative impact, behavior driven insights, and unbeatable media efficiency. Ready to help your brand glow up? Let’s dive in.
The Summer Opportunity on Snapchat Is Blazing Hot
This is the golden window for your brand to connect with intention and impact while attention is high and competition is low. With Snapchatters staying active across the app, your brand can slide into the conversation in more ways than ever before.
Here are 4 Ways to Win Every Moment
1. Make the Most of Media Efficiency
When it comes to hot deals, Snapchat’s summer season (April to August) takes the crown. It's the lowest CPM period of the year, with 19% lower than the annual average.¹ That means higher reach and more results for lower cost.
Snapchat delivers over 5x higher active attention² than other platforms. Coupled with low clutter periods, brands have a great opportunity to influence consumers in their journey.
Smart Tip: Scale smarter with automated Target Cost (tCPA) bidding. MENA advertisers that tested tCPA have seen a median improvement of 45% in CPA (purchase) compared to autobid³. Get to know more here!
2. Mirror How Snapchatters Snap
Snapchatters are everywhere in the app and your brand should be too. To win every moment, you need to be present where and when it matters:
In both KSA and the UAE, nearly all Snapchatters 98%⁴ and 99%⁴ respectively—explore multiple tabs during a single session.
Snapchatters also use the Chat regularly: 85%⁴ in KSA and 74%⁴ in the UAE.
Drop into the convo with Sponsored Snaps.
Sponsored Snaps as a placement drove +24% increase in purchases compared to the same ads when not delivering to Chat Feed⁵
Snapchatters who open Sponsored Snaps have strong intention to purchase:
16% higher purchases per click (compared to ads in other inventories)⁵
20% higher purchases per full-screen ad views (compared to ads in other inventories)⁵
8-10x longer dwell time on advertiser website (compared to ads in other inventories)⁵
They also engage with the Camera regularly: 74%⁴ in KSA and 76%⁴ in the UAE.
Use AR filters and Dreams AI lenses to unlock high engagement, virality, and innovative AI-powered storytelling on Snapchat and a first-mover advantage in Generative AI advertising.
Snapchatters are also checking stories regularly: 82%⁴ in KSA and 68%⁴ in UAE tap into creators to bring your message to life.
Your audience is always active. Make your brand just as dynamic.
3. Stay Always-On to Stay Top-of-Mind This Summer
To win big, you have to stay in the game. Brands that maintain consistent campaigns using Purchase Goal-Based Bidding (GBB) don’t just stay top of mind but perform better overall:
48% higher ROAS for brands that stay always-on vs. those that run occasionally during summer period of April 8 to August 23⁶
64% higher average order value when staying live throughout the summer season between April 8 to August 23⁶
Build momentum early and ride the summer wave all the way through.
4. Creatives That Glow This Summer
Creative fatigue is real but avoidable. Here’s how to keep your content sizzling hot:
Switch it up with static images, GIFs, and short-format videos
Use bright, fun colored visuals that pop on screen
Mix Snapchat formats — Snap Ads, Stories, Collections, Commercials
Spark interaction with Summer AR Filter templates
Supercharge authenticity with native creator content & UGC styles to connect with your audience
When your creative glows, performance flows.
Learn from Brands
that Won:
Snapchat can help your business grow.