Benefits and Features of Your Public Profile
Your Public Profile puts your business in the best possible position to effectively market to and interact with Snapchatters around the world.
With your Public Profile, you’re able to connect with your customers on multiple levels, all while generating insights for your business. To help you conjure up the engagement magic, your Public Profile enables you to showcase your content with these key features:
- Public Stories: Cultivate deeper connections with the Snapchat community by sharing what's happening in your world, from behind the scenes to daily activities.
- AR Lenses: Ensure your most immersive AR experiences can be discovered by all Snapchatters and engaged with over and over again by publishing Lenses to your Profile. Once linked, Lenses are also discoverable through Snapchat Search and Lens Explorer.
- Saved Stories: Help Snapchatters get to know more about your business, products, and services by permanently showcasing your best Public Snaps, Stories, photos, and videos.
- Native Store: Turn Snapchat into a new point of sale and enable Snapchatters to browse, try, and buy through the “Shop” feature — just link your US-based Shopify store on your Profile. Check out the Spectacles Public Profile to see how the native store experience looks on Snapchat. (Please reach out to your account team or contact support if you have a Public Profile and would like this feature added.)
And then there’s Spotlight, our entertainment platform for user-generated content (UGC), expressly intended for sharing creativity. Through your Public Profile, you can post your business’s own UGC — Snaps created with Snapchat Camera or videos from your camera roll — to expand exposure to the Snapchat community at large.
Spotlight’s been known to pack quite the punch: It had everything to do with the French motivation app Peptalk hitting over 10 million views in 2 months, while the Elevenparis apparel brand derived 94% of their new subscribers through Spotlight.
In fact, in the first quarter of 2023, total worldwide time spent watching Spotlight content grew over 170% year-over-year,¹ and over 350 million Snapchatters engage with Spotlight every month.²
Spotlight allowed us to increase our awareness significantly and our website traffic by 50%.
— Judicaël Baudot, Chief Digital Officer at Elevenparis
The momentum-building doesn’t stop there. Public Profiles are a two-way street when it comes to engagement: While you focus on effectively promoting your business, Snapchatters can subscribe to your Profile to stay up-to-date with your content, new product launches, and more. And through Business Manager, you also have access to mobile and web management tools that can help you:
- Collaborate with team members
- Manage content
- Review additional analytics such as Story views, views from subscribers vs. non-subscribers, subscribers gained, and engagement
Snapchat’s Public Profile has enabled our business to engage with our Snapchat audience and gain better insights on the content and products they are most interested in.
— Brigitte Hougan, Performance Marketing at GOAT
