Level Up Your Brand with Snap School Sponsorships
New offering gives advertisers a powerful way to connect with Snapchat’s creator community
Today, we’re excited to announce a new way for brands to connect with Snapchat’s vibrant creator community: Snap School sponsorships. This initiative offers advertisers a unique opportunity to engage directly with aspiring and established Snap Stars, helping build brand visibility and foster meaningful relationships and partnerships with creators.
Snap Schools are dynamic workshops designed to empower creators with the knowledge and tools they need to thrive on Snapchat. Since launching our first Snap School in 2022, we’ve hosted over 50 Snap Schools around the world. These sessions cover everything from best practices for content creation to engagement strategies and tips for building a following and monetizing content.
Introducing Snap School Sponsorships
In 2025, we’re expanding the Snap School opportunity by offering US advertisers the chance to sponsor upcoming Snap School events. This premium offering complements our Snap Star Collab Studio, where we focus on connecting top tier brands with top tier Snap Stars. 22 Snap School sponsorship slots will be available throughout the year, enabling brands to 1) Connect with creators in real life and 2) Extend brand reach through organic content creation on Snapchat and beyond.
In July 2024 and February 2025, we hosted the first sponsored Snap Schools with Clinique. We welcomed over 75 creators to the most recent event and Clinique subsequently executed deals with Snap Stars Joseph Arujo, Zaina, The Odditty, Shannon Baker, and Ydelays. The event featured a Clinique-branded game show, as well as candle making, networking, and organic integration of Clinique through augmented reality (AR) Lenses and logo placement throughout the venue.
We are thrilled to offer advertisers the opportunity to connect with our vibrant creator community through Snap School sponsorships. This initiative not only provides brands with unique engagement opportunities, but also empowers creators with valuable resources and support to thrive on Snapchat.
We look forward to working with partners on future Snap School sponsorships and can’t wait to see them connect with our incredible creator community. Stay tuned for more updates and success stories!
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