April 02, 2025
April 02, 2025
Snap Announces Expanded Agency Partner Program
Featuring a new badging tier for agencies with high growth potential and exclusive resources to help agencies of all sizes succeed on Snapchat.
Today, we’re introducing Snapchat’s new Agency Partner Program, an expansion of our current agency offering so agencies of all sizes can work more closely with Snapchat and drive results. Building on our Snap Advanced Partner Program announced last year, the Agency Partner Program can now award many more qualifying agencies and partners an exclusive badge and provide them dedicated support to help their clients maximize ROI on Snapchat. This program is now live in the US and UK and will be rolling out soon to Saudi Arabia and the United Arab Emirates.
New Tiered Badging System
At Snap, we remain committed to helping businesses of all sizes thrive on our platform. This includes specialized and independent agencies, who are helping performance and full-funnel advertisers find success with Snap Ads. This is why, as part of our expanded program, we’re introducing a new tiered badging system to better cater to each agency’s needs:
Strategic Agency Partner — An advanced agency partner tier, which elevates the existing Snap Advanced Partner Program badge for top-performing agency partners
Agency Partner — A tier designed for agencies with high growth potential, equipping them with the necessary resources to succeed with Snap.
New Agency Partner Hub With Exclusive Resources
We’re also launching a brand new Agency Partner Hub, an exclusive resource for our agency partners to access relevant Snapchat Ads training, certification, and other partners-only content including case studies, best practice guides, and insights for agencies to effectively help their clients be successful with Snapchat Ads.
Benefits of Becoming an Agency Partner
Eligible agencies, who commit to meeting the badge requirements, will work with a dedicated Snapchat agency partner representative and can become Agency Partner Program-certified to help their clients successfully advertise on Snapchat. Once agencies meet the requirements, they will be showcased in our Snapchat Partner Directory, making them easily discoverable by businesses seeking recognized Snap Ads experts. They will also receive unique and exclusive benefits throughout the year, including:
Dedicated 1:1 support – Including strategic guidance, signal optimization support, and quarterly roadmap updates
Training & Resources – Like exclusive access to our Agency Partner Hub, webinars, private newsletters, and office hours
Special Offers – Including client coupons and opportunities to test new ad products
Hear From Our Partners
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If you’re at an agency and looking to elevate your relationship with Snap, the Agency Partner Program is an incredible one. Snap is always showing up as a partner in any way they can, to help us understand the landscape, understand the platform in more in-depth ways, and understand how we can connect the media plan to the client’s business results. I cannot recommend the Snap Agency Partner Program enough. It’s been a tremendous, transformational relationship for us at WPromote.
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Partnering with Snapchat has given us direct access to valuable insights, beta opportunities, and dedicated support, allowing us to craft more effective and innovative strategies for our clients.
Become an Agency Partner Today
We’re thrilled to expand our collaboration with agencies and create more opportunities for shared success. If you're ready to take your Snapchat advertising expertise to the next level, visit our For Business page and apply today.