What is the Snap Pixel?
If you have an e-commerce site that runs on Shopify or BigCommerce, or if you use the Google Tag Manager or Ensighten tag management software, click one of the preceding links to learn how to use the Snap Pixel with that solution. If you want to keep reading, you’ll also find those links at the end of this blog post.
After you install the Snap Pixel, you start gaining insights into your ad performance, such as how many people completed purchases or took other actions on your website. That data helps you understand what's working and what's not, enabling you to refine your strategies and allocate your budget more effectively.