The Snap Pixel in Action
The Snap Pixel lets you create Custom Audiences
based on user behavior, so you can target your ads to people who have already shown interest in your business. The result: You increase the chances of conversions and maximize your return on investment. (When we say “conversions,” we mean any website actions you find valuable, such as purchases, add-to-carts, page views, and so forth.)
Want to run retargeting campaigns? Let's say someone visited your website but didn't make a purchase. The Snap Pixel enables you to retarget those users with relevant ads, reminding them of what they were interested in and encouraging them to come back and complete the action.
For example, when a Snapchatter adds a product to their cart, a Snap Pixel event is triggered and reported within your ad account. This allows you to attribute conversion events — like an add-to-cart event — to your campaigns and re-engage Snapchatters who have visited or completed a similar action on your site.
As the Pixel measures more conversion events, Snapchat learns more about the types of people in your audience who are most likely to take similar actions, greatly improving your ability to unlock conversion optimization for your campaigns.
You can also create a type of Custom Audience called a Lookalike Audience
, which seeks out people who are similar to the people in an existing Custom Audience. That’s a great way to help you find new customers who are similar to your best customers. In fact, there are many kinds of Custom Audiences, including Pixel Custom Audiences.
Valyou Furniture have seen an 80x return on ad spend (ROAS) by using the Snap Pixel to help increase their reach, get more sales, and reduce advertising costs.
[Advertising on] Snapchat allowed us to get in front of a highly targeted, tech-savvy e-commerce audience at a lower cost-per-action.
— Eddie Castillo, Chief Marketing Officer - Valyou Furniture
How can Custom Audiences help your business?