Snapchat and Wix Partner to Help SMBs Grow
Today, Snapchat announced a new global integration with Wix, a versatile and easy-to-use website builder for small-and-medium-sized e-commerce brands, which allows for seamless activation of Snapchat ad campaigns to drive business growth.
“We’re thrilled to expand our suite of tools for e-commerce brands with this integration,” said Fintan Gillespie, Global Director, Ad Partnerships Group. “Wix empowers SMBs to build digital storefronts, and this partnership can help those growing brands reach new customers on Snapchat.”
What to expect:
Quick & Easy Campaign Set-Up: The integration connects your Wix storefront with Snapchat to build shoppable campaigns in minutes. Sync your product catalog to keep creative up-to-date.
Data Working Smarter, Not Harder: Install Snap Pixel and CAPI to strengthen signals and drive results. Advertisers that use both the Snap Pixel and CAPI have seen 22% increase in attributed purchases and 25% increase in purchase value. 1
“Snapchat is a prime channel for Gen-Z and Millennials, and we’re excited to partner with them to help more small businesses grow,” says Gaby Carni, leading the e-commerce strategic business development at Wix. “We’re making it easier for brands to reach new audiences and build stronger connections with their customers.”
With Q5 shopping right around the corner, marketers should consider testing new channels to reach new customers. The Snapchat x Wix integration makes it easy for SMB e-commerce brands to do that.
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