Learn how Gen Z isn’t just shopping for the holidays, they’re reinventing them.

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A Real Deep Dive Into Real-Time Behavior

The Snapchat Generation Report reveals how the next generation connects,
creates, and shapes culture and what it means for brands today.

Volume 1: Where Culture Gets Real

Get an unfiltered view into the most expressive generation.

Volume 2: Gen Z Vibe Checked Holiday Shopping

Learn how Gen Z isn't just shopping for the holidays, they're reinventing them.

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