Hear why brands are interested in capturing the attention of this growing generation
Meet the Snapchat Generation
“We are more open and less restrictive or traditional [than previous generations]. We are less close-minded and more open to different ways of doing things.”
Abdulrahman, Male, 25, Saudi Arabia
”The filters and lenses on Snapchat are my friends and I’s favorite thing to send each other if we want to cheer each other up or just make each other laugh.”
Sophia, Female, 15, Australia
“I usually interact with brands on Snapchat when my friend is talking about a particular brand. If I see a brand recommendation on my friend’s personal story, I’m more likely to buy it.”
Halle, 22, Female, USA
"When I open Snapchat, I know one of my friends’ Snaps is going to make me smile!"
Saphira, 19, Female, Netherlands
Stories from Our Partners
Connect with the community that's driving change.