Snapchat & Woo Announce New Ads Manager Integration

Today, October 1st, Snap launched an exciting new integration with WooCommerce, making it easier than ever for small and medium-sized e-commerce businesses to connect with Snapchatters and drive sales.

WooCommerce is a flexible, open-source e-commerce solution built on WordPress that empowers millions of digital merchants to build exactly the online store they want. This integration will help Woo’s merchants easily reach an incremental audience and unlock proven performance on Snapchat.

Snapchatters love to shop

• Snapchatters are 34% more likely to buy from a Snap ad compared to the same ad on other platforms. ¹

• Plus, Snapchatters learn about new products and businesses from social ads more than non-Snapchatters (85% vs 68%) ²

• 88% of Snapchatters say “I love to shop.” ³

“There are so many impressive growth-stage e-commerce merchants building with Woo - this integration opens the door for them to easily get their brands in front of Snapchatters, and to see real revenue acceleration as we head into holiday shopping season.” said Fintan Gillespie, Global Director, Ad Partnerships Group.

WooCommerce merchants can expect:

• Seamless Ad Creation: Once WooCommerce and Snapchat accounts are connected, merchants can quickly build dynamic, shoppable ads right inside Snapchat Ads Manager.

• Auto Catalog Syncing: To ensure ads are always up-to-date, the integration syncs a merchant’s entire product catalog with Ads Manager in one click.

• Stronger Signals, No Hassle: With a one-click deployment, merchants can set up Snap Pixel and the Conversions API (CAPI), which provide more accurate data for smarter ad targeting and optimization.

“Our merchants are constantly seeking new ways to connect with customers, and this partnership unlocks access to millions of highly engaged Snapchatters who represent some of today's most active digital shoppers,” said Aleksandra Hardt, General Manager of Strategic Partnerships at Automattic and Woo. “We're inviting our merchants to make their stores visible and relevant to this vibrant community, tapping into an audience that's often difficult to reach through traditional channels.”

Learn more and get started here!