GoWish
Eager to capture US audiences, GoWish collaborated with Kouvr, a popular US content creator in a First Snap placement. The Danish wishlist app not only reached more than 45 million people in the States, but also boosted metrics and broke benchmarks.
- Casper Ravn-Sørensen, Co-Founder and Chief Growth Officer, GoWish
Established in 2015, GoWish is an app that allows users to create wishlists, share gift inspiration and source presents. A market leader in its native Denmark, the brand had a clear aim: become the world’s most popular wishlist app by capturing the US market. Snap could help turn that wish into a reality.
To make an impact in the US market, GoWish launched a First Snap placement in collaboration with Kouvr, a hugely popular American content creator. This meant GoWish could deliver a full-screen sponsored video message directly into a Snapchatters’ Chat Feed via Kouvr, a Snap Star with over one million followers. As part of her content, Kouvr positioned GoWish as the go-to app for holiday gifting. This seamlessly bridged the gap between GoWish and its new target market.
By choosing this highly visible and interactive format, GoWish unwrapped a brand new consumer base. In just one day, GoWish reached 45.5M unique users and generated 49M+ impressions. This boosted the brand’s profile views by +111% and contributed to +21% lift in followers. GoWish also exceeded expectations by achieving a 16.6% lower CPM compared to its internal benchmarks for the placement. With Snapchat, it really is all wrapped up 1.
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