Aloyayri Store

Personalizing the Shopping Experience at Scale

Aloyayri Store is a Saudi-based retailer specializing in bedding, home essentials, and home décor, offering customers a wide selection of products designed to enhance comfort and everyday living. As the business looked to improve campaign performance and maximize the efficiency of its marketing spend, it sought a solution that could deliver more personalized shopping experiences while driving stronger conversion results.

To achieve this, Aloyayri partnered with Snapchat to implement Dynamic Product Ads, enabling the brand to automatically showcase the most relevant bedding and home products to shoppers based on their interests and behavior.

Delivering the Right Home Products to the Right Shopper

Aloyayri activated Dynamic Product Ads (DPA) on Snapchat to automate product delivery and personalize creatives based on user behavior. By dynamically matching products from its catalog—including bedding, home essentials, and décor—to shoppers most likely to engage, the brand delivered more relevant product recommendations throughout the customer journey.

This personalized approach allowed Aloyayri to move beyond static creatives, increasing engagement while improving conversion efficiency. By automatically serving products tailored to each Snapchatter's interests, the campaign generated stronger performance across every stage of the purchase funnel.

Driving Stronger Performance with Personalization

Dynamic Product Ads significantly outperformed standard creative campaigns across all key performance metrics, demonstrating the impact of delivering personalized product recommendations at scale.

The campaign delivered:

• 147.6% higher Return on Ad Spend (ROAS)

• 231.9% higher Conversion Rate (CVR)

• 177.3% higher Click-Through Rate (CTR)

• 63.9% lower Cost per Acquisition (CPA)

By combining automation with personalized product delivery, Aloyayri transformed its product catalog into a powerful performance driver, increasing efficiency while generating stronger returns across the customer journey.