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Snapchat Holiday Hub

Holiday Optimization Best Practices

Give your ads a festive look and feel by refreshing your content throughout the holiday season.

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Optimize Your Holiday Ads for Better Performance

Snapchatters are a highly engaged audience with $5 trillion in global purchasing power.¹ And this is the time of year that all that spending power kicks into overdrive. Keep your ads looking sharp throughout the holiday season by refreshing creative and using these best practices.

Snap ad of a beanie and mittens

  • Narrow your targeting: This season is all about customization. The low CPMs help reach these small audiences with efficiency. 

  • Avoid audience overlap: If multiple Ad Sets target similar audiences, you could see better results by consolidating them into one Ad Set with a larger budget. 

  • Diversify ad format and creatives: Use 2-5 creatives under each Ad Set and try different Ad Formats for maximum results.

  • Automation is key: By leveraging your product catalog and the Snap Pixel, you can automate ad creation and optimize for the actions most important to your business.

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Test and Learn for a Greater Return

Snapchat Ads Manager includes Campaign Lab, a helpful tool for setting up tests and improving results. To make the most of this feature, here are some useful testing tips.

Snap ad of beanies and mittens
3 optimization tips and tricks:

  • Start with an Audience Test, comparing various lifestyle segments and custom audiences to pinpoint effective targeting. 

  • Run Creative Testing to determine which creative approach resonates best with your audience.

  • Test different Goal Strategies to understand which objective produces the best results for your business.

Start Testing
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Maximize Your Ad Performance All Season Long

Ready to get a jump start on your holiday campaigns? We have a plan to help you meet your audience at every stage of the buying cycle.

Download Plan
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Need additional help with your holiday ads strategy?

Book a complimentary call with an Ads Specialist for more personalized guidance.

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2023sStudy commissioned by Snap Inc. | Base: Spending Power was calculated by determining the average monthly income and monthly expenses (rent, utilities, debt, insurance, health, spending money) and then finding the difference at the respondent level. This gave us individual spending power. These figures were then projected for the total number of monthly Snapchatters by market. To calculate the Spending Power for Gen Z Snapchatters, given our high penetration in every market, we calculated the Spending Power as a proportion of the total Gen Z Spending Power. Where we exceeded 100% penetration by MAU, we used 90% of the Gen Z population size as a proxy. To calculate the Spending Power for Millennial and Gen X Snapchatters, we multiplied the number of Snapchatters in each generation (using the 2022 average MAU figures) by the individual Spending Power for each generation of Snapchatter.

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2023sStudy commissioned by Snap Inc. | Base: Spending Power was calculated by determining the average monthly income and monthly expenses (rent, utilities, debt, insurance, health, spending money) and then finding the difference at the respondent level. This gave us individual spending power. These figures were then projected for the total number of monthly Snapchatters by market. To calculate the Spending Power for Gen Z Snapchatters, given our high penetration in every market, we calculated the Spending Power as a proportion of the total Gen Z Spending Power. Where we exceeded 100% penetration by MAU, we used 90% of the Gen Z population size as a proxy. To calculate the Spending Power for Millennial and Gen X Snapchatters, we multiplied the number of Snapchatters in each generation (using the 2022 average MAU figures) by the individual Spending Power for each generation of Snapchatter.