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Snapchat Advertising Blog

News, tips, and insights

The Full Guide to International Marketing (2023)

Going global with your business? Check out "The Full Guide to International Marketing" for tips on conquering international markets.

The Beginner Guide to Marketing Funnels (2023)

Supercharge your marketing: Explore marketing funnels and how they can boost your business in this beginner's guide.

The Full Digital Marketing Guide (with examples) (2023)

Unlock the power of digital marketing with our comprehensive guide! Learn essential strategies, tips and tools for online success. Read now and thrive!

What is Media Buying and How Does it Work? (2023)

Learn how small- to medium-size businesses can succeed with media buying. Our expert guide covers strategies, trends, and tips to maximize your ROI.

The shift towards immersive shopping: New opportunities for retailers in KSA

3 Easy Ways to Create Slam Dunk Snapchat Ads During the College Basketball Postseason

The Basics of Social Media Advertising (2023)

Advertising on Snapchat: How pricing works

Learn how to scale ads on Snapchat with any budget

The Complete Guide to Product Ads (2023)

How to Create and Use Lookalike Audiences for Advertising (2023)

Rolled out in 2013 by a big-league social media giant and quickly adopted by the rest of the planet’s online-advertising platforms, the notion behind the lookalike audience is almost magical in its simplicity: Similar people tend to behave similarly.

That’s where lookalike audiences come in.

Personalized Advertising - How It Works and How to Do It (2023)

What Are Video Ads and How Do You Run Them? (2023)

When it comes to engaging both potential and existing customers, video advertising rules the online advertising roost, and will continue to for the indefinite future. Regardless of what and where a business sells, video advertising presents a perfect combination of accessibility and effectiveness — accordingly, the importance of incorporating it into your marketing strategy can’t be overstated.