Snapchat’s Unique Audience is Hard to Reach Elsewhere [US]

Reaching over 600 million people globally, it’s no secret that Snapchat is one of the world’s most popular platforms. Snapchat also offers unique reach into young, highly-engaged, mobile-first generations as they embark upon major life moments — many Snapchatters are moving out of the house for the first time, renting their first apartment, getting their first credit card or their first car, planning their first trip on their own, and more.

During this time they also start building brand preferences and buying the day-to-day products that they will be loyal to for the rest of their lives, making the Snapchat audience a key demographic for marketers and advertisers.

In order to better understand Snapchat’s unique reach, we worked with GWI to see how frequently daily Snapchatters use other platforms. 

The results show that even when stacked against TikTok, Facebook, YouTube, and others – Snapchat’s growing daily audience is hard to reach off Snapchat.

Within the US specifically, the research found that 51% of daily Snapchatters age 16+ do not use TikTok every day, 41% do not use Facebook every day and 67% do not use Twitter every day.

When we look specifically at 16-24 year old daily Snapchatters, the results are fascinating. While TikTok’s reach increases slightly, Facebook and Twitter both see a further decline among this key Gen Z demographic. 70% of daily Snapchatters ages 16-24 do not use Twitter every day, 63% of daily Snapchatters ages 16-24 do not use Facebook every day, and 42% of daily Snapchatters ages 16-24 do not use TikTok every day.

If you are looking to reach this key demographic, there’s no better place than Snapchat.

This research was conducted across 26 markets and these results are specifically for the US. Please reach out to your Snap representative if you are looking for data for a different country.

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1 Source: GWI Core Q1, Q2, Q3 & Q4 2021. Sample Size: 22,173 Snapchatters aged 16-64 (including 8,441 aged 16-24) who use the platform daily. Market: USA.