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July 29, 2021
7/29/2021

Snapchatters Are Spending More Time With Their Friends Than Ever This International Friendship Day

After a year apart, July 30th holds even more significance for Snapchatters as they celebrate friendships old and new.
Real friends have always held an important place in Snapchatters’ lives, and they’re ready to make up for lost time this summer as the world edges back to a sense of normalcy. We surveyed Snapchatters to find out how their friendships have changed over the past year, how they like to communicate with their pals, and how they’re using the app to stay connected. 
How they like to connect and communicate
When Snapchatters take to the app with their friends, they’re all about sharing life updates and letting their silliness shine; nearly 3 in 4 Snapchatters talk to their friends about their day-to-day lives using the app.1 77% of Snapchatters are using more Snapchat features than they were a year ago,2 and nearly half agree that Bitmojis make communicating more fun.3 
How Snapchatters are thinking about their friendships
Snapchatters are eager to spend some quality time with their buds again, and 62% say they’re interacting the same amount or more with their friends as they were a year ago.4 As they catch up with their crew, Snapchatters are also strengthening the relationships in their lives and forming new connections. 31% report their friendships have grown stronger, and 28% have built new friendships over the past year.5 
Snapchatters have mixed feelings about transitioning back to the pre-pandemic social scene. For many, the thought of meeting new people makes them feel happy (37%) or excited (31%), while 24% are a bit more anxious.6 Almost half of Snapchatters say they used the app during the pandemic to share photos and videos with friends as a way to feel connected, making the idea of returning to in-person hangouts feel easier.7
Snapchatters have always held their friendships close, but after a year apart they’re placing more value on their bonds than ever. Help them celebrate their crew and keep conversations playful with fun Lenses, Filters, and more this International Friendship Day.

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1Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "What are some of the things that you talk to your friends about on Snapchat?"; US=464, CA=466, UK=463, AU=454, FR=439, DE=460, NO=430, NL=495, SE=488, KSA=477, UAE=481
2Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Thinking of how you communicate with your friends on Snapchat, which of the following Snapchat features have you used more compared to a year ago?"; US=476, CA=473, UK=481, AU=470, FR=448, DE=465, NO=443, NL=510, SE=501, KSA=486, UAE=497
3Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Which of the following statements about Bitmoji do you agree with?"; US=468, CA=470, UK=464, AU=459, FR=446, DE=464, NO=436, NL=498, SE=495, KSA=479, UAE=486
4Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Are you interacting with your friends more or less compared to a year ago?"; US=598, CA=561, UK=582, AU=597, FR=559, DE=584, NO=533, NL=686, SE=642, KSA=577, UAE=627
5Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "As the world begins to return to a sense of normalcy for you, which of the following statements best describe your friendships?"; US=512, CA=506, UK=508, AU=515, FR=480, DE=491, NO=475, NL=550, SE=523, KSA=503, UAE=538
6Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "The idea of meeting new people and making friends in-person after the pandemic makes me feel..."; US=581, CA=548, UK=566, AU=577, FR=531, DE=552, NO=511, NL=633, SE=598, KSA=553, UAE=601
7Snap Inc. survey of US, CA, UK, AU, FR, DE, NO, NL, SE, KSA, UAE Snapchat users June 06 - 09, 2021. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: "Using apps like Snapchat to share photos/videos as a way to feel connected during the pandemic has made the idea of returning to spending time in-person with friends feel..."; US=562, CA=534, UK=544, AU=560, FR=516, DE=534, NO=499, NL=612, SE=570, KSA=538, UAE=575
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