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December 17, 2025
December 17, 2025

New Year, New You: Tips for Health and Wellness Brands to Win This Season

As we approach the new year, motivation spikes and Snapchatters are invested in self-improvement. Health and wellness brands have a golden window to connect with an engaged audience ready to act.

78% of Snapchatters plan to set health and wellness New Year’s resolutions for the upcoming year, 1 with over half (52%) starting to set their resolutions in December. 1

Here are three key insights for to help health and wellness brands win this season:


  1. New Year, New You, New Products - Lean into Storytelling to Drive Discovery

    81% of daily Snapchatters are willing to try a product or service discovered on Snapchat to help achieve their New Year’s resolutions. 1

    Marketer Tip: Tell your story through engaging content like video ads and creator partnerships. Snapchatters are looking to build new and lasting relationships with brands. Connect with them in a meaningful way to introduce your brand and product catalogue.

  2. Shopping Season Doesn’t End on December 26

    65% of US Snapchatters agree that they “always ensure putting some money aside to spend after Christmas and into January” which is 1.8x higher than non-Snapchatters. 2

    Marketer Tip: Test new creative or offer a fresh promotion after the holiday rush. Snapchatters are shopping through January, so keep your campaigns live and be sure to maintain competitive bids. Once you’ve set your bid, avoid adjusting it for at least 14 days. Critical shopping moments extend into the new calendar year - plan accordingly.

  3. Meet Your Audience Where They Are

    72% of US Snapchatters say brands that support celebrations they care about feel more relevant. 3

    Marketer Tip: Show up on Snapchat like a Snapchatter. Whether that’s in Chat or elsewhere, marketers need to understand and align messages with moments the audience values most.


This time of year, Snapchatters are engaged, curious, and energized by the possibilities of a new year. Meet them where they are and don’t miss out on this moment to connect with them in a meaningful way.

Interested in connecting with influential Gen-Z and Millennials? Get started here.

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